Antonio Campeggio

Master pastry chef · Arte Bianca

A master pastry chef’s Christmas starts months earlier, with the sourdough starter.

Sector
Restaurants & food
Goal
Building the pastry chef’s brand
Location
Salento
Year
2025
Services
Photography · Reels · Social content

For Antonio Campeggio and his Arte Bianca we told the story of the holiday baking season: the stretching dough, the panettone cut by hand, the Christmas pastries, the workshop and the full counter.

Clean product shots for packaging and online sales, reels filmed in the workshop with the maestro on camera: content built to last the whole of December, not a single post.

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