Crowds outside the new Smash Tag in Naples on opening day

Restaurants, pizzerias, pastry shops, cocktail bars

More tables full,not just more likes.

Strategy, social media, content and ads for venues that want more bookings and guests who come back. Based in Rome, working across Italy and abroad.

Oysters on ice with citrus jelly
Pizza with burrata being cut with a fork
Panettone dough stretching between gloved hands
A closed Smash Tag box on a black background
A Moscow mule in a copper mug

Where guests come from today

From a screen.

Instagram, Google and TikTok are the first shop window: that is where people decide to book with you or with the place next door.

From a reason to come back.

A returning guest is worth more than a new one: new dishes, events and community keep a venue alive all year.

From numbers you can measure.

Bookings, calls, delivery orders: we look at these, not likes, to decide what to do next month.

Three ways to work together

Tailored quote

Strategy and launch

tailored

An analysis of the venue and its competitors, positioning and a plan for the first months.

  • Audit of profiles, reviews and competitors
  • Positioning and tone of voice
  • Menu, dining room and staff shoot
  • Editorial plan and ads
  • Targets on bookings and orders
Ideal forNew openings, new menus or a new concept.
Book an intro call →

Monthly growth

tailored

Your profile run every month, with content shot on purpose and numbers we review together.

  • Monthly editorial plan
  • A shoot every month
  • Posts, reels and stories
  • Comments and messages
  • Meta and TikTok ads
  • Report on bookings and enquiries
Ideal forVenues that want steady growth.
Book an intro call →

New locations and new markets

tailored

For those opening a second venue or taking the concept to another city, abroad included.

  • Strategy for the new area
  • Pre-opening content
  • Opening night with photo, video and drone
  • Local launch ads
  • Coordinated communication across locations
Ideal forChains, franchises, new markets.
Book an intro call →

How we work

  1. 01

    Analysis

    We study the business, the market and how the company presents itself today: image, channels, communication, competitors.

  2. 02

    Strategy

    We set measurable goals, positioning and a growth plan: what to say, to whom, on which channels, with what budget.

  3. 03

    Execution

    Brand identity, photo and video content, social media, ads and website: the plan becomes real work, produced by our team.

  4. 04

    Measure and grow

    Every month we look at the numbers that matter to the business (leads, bookings, sales) and double down on what works.

FAQ

How much does it cost to work with you?

It depends on your goals and what you need: strategy, content, social media or all of it. After a fifteen-minute call we send a clear, itemised proposal within 24 hours.

Do you also do just a menu shoot?

Yes. We plan it for where it will be used: menu, Google, delivery, social media and ads. Many clients start here and then move on to monthly management.

Do we have to close for the shoot?

No. We usually work before service or on your day off; for a full dining room we shoot during a real evening.

How do you measure results?

At the start we pick a few numbers that matter to you: bookings, calls, orders, reviews. Every month we review them and decide what to improve.

Can you also run our social media?

Yes, it is the core of what we do: editorial plan, shoots, publishing, community, ads and reports.

Do you work outside Rome?

Yes. We are based in Rome, but we work across Italy and abroad: we followed Smash Tag in Italy, Malta and Greece.

Free intro call

Tell us where you wantto take your business.

Fifteen minutes is enough to understand your goals and where you start from. Then we send a clear proposal, item by item, within 24 hours.

Email: info@airvid.eu · +39 333 329 4676 · +39 324 554 2973

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