Primerent × DOM Hotel
Lifestyle campaign
A campaign doesn’t describe a product. It describes a day you would love to live.
- Sector
- Hotels & hospitality · Brand & lifestyle
- Goal
- Awareness for two brands together
- Location
- Rome
- Year
- 2026
- Services
- Concept · Casting · Photography · Post-production
Luxury car rental and a hotel in the heart of Rome: a couple, a convertible, one day. Breakfast on a rooftop terrace, the keys handed over at the hotel, the streets of the centre in the afternoon, the suite before dinner.
Full production, from concept and casting to the shoot and the final selection.
