Push Up

A neighbourhood gym lives on sign-ups and renewals. For Push Up we run social media with a clear goal: bring new people through the door and keep close the members it already has. Editorial plan, talking-head reels with the coaches, fuchsia-and-black graphics and campaigns such as Push Up Days, a week of offers on the annual membership, and Sunday opening.

Alongside the day-to-day content, photo sessions on the gym floor show classes, coaches and real members: the pictures that then become posts, ads and campaign material.