Smash Tag

Smash burger chain

A smash burger chain in three countries, one tone of voice. Full yellow, hard light, nothing shy.

Sector: Restaurants & food · Social media
Goal: Growing the chain into new markets
Location: Italy · Malta · Greece
Year: 2024 — 2026
Services: Social media management · Product photography · Seasonal campaigns · Openings

Smash Tag grows one opening at a time, and its communication has to keep up. We ran its social channels in Italy, Malta and Greece and produced the seasonal campaigns in studio: Carnival, Christmas, Valentine’s Day, Halloween and limited editions, built for posts, reels, delivery and stores.

Then there are the openings: the queue outside, the prize wheel, the first bite. We covered them in real time, in Naples and in Athens, and in Mykonos we shot the store and the product among the white houses and the sea.

Smash Tag2024 — 2026

Crowds outside the new Smash Tag in Naples on opening day

Smash Tag flags and boxes raised outside the Naples restaurant on opening day

The queue outside Smash Tag in Athens on opening day

Smash Tag box and burger in front of the Mykonos windmills

Chicken tenders, fries and a shake in front of the Smash Tag box on yellow

Smash Tag tray with mini burgers, fries and a branded shake

A hand holds the Smash Tag × Karate Kid box with the burger

A burger in the Smash Tag × Anaconda collaboration box

Smash Tag Halloween boxes with burgers and fries

Smash Tag Christmas boxes with mini burgers

The Smash Tag “Forza Napoli” flag inside the restaurant

Hands pulling apart a red smash burger in front of the Smash Tag sign

Two smash burgers held up to the camera at the Naples opening

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